behind closed doors they still want more

pictures: helsinkibiennale.com, tyylitaivas.fi

Some years ago, I saw a picture of beautiful key necklaces by Veera Kulju, probably in a Finnish design mag called Muoto that has since folded. I thought that the porcelain keys were so fine, beautiful, something that I would wear. Then something else got my attention and sadly I never researched them further. This year, I saw them again, in a brochure of Stockmann's This is me. Who are you? - a ten-day young designers sales exhibition. They were even more beautiful in real life, shiny and appealing. The packaging is good too, fancy black boxes straight from Danish factory where apparently everyone gets them done. They are also sold in Art Museum Tennispalatsi, but without the fancy package. But here is the deal: the black box ones are 45 euros each and the ones sold in Art museum Tennispalatsi are 30 euros, 25 if you go ceramic. But the little black box does wonders: under the glass, sold in white small envelopes they don't look as dramatic. She clearly has understood what great value packaging has today. Major.

To see more of her work, visit www.midaantyttaret.com